Social Media

Explore the social media activity of politicians, public figures and companies. From Instagram, Facebook, Linkedin and Twitter handles to talking points and the number of followers, you can analyse datasets and visualisations related to online presence.

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In today's world, social media has become an indispensable tool for understanding what’s going on in society, gauging public sentiment on various issues, and unraveling the dynamics of power relations.

From multinational corporations to influential politicians and celebrated artists, the digital footprint they leave offers an insight into their lives, work, and opinions.


The data on social media activity comes mainly from our Companies, Politicians, and Artists datasets and originates from open data sources, including Linkedin, Twitter, Instagram, and Facebook, as well as secondary sources from which we obtain other data points about the subjects. When you open any of the datasets or visualisations, you will always see the specific sources on the page.

Data Usage

You can explore correlations between online presence and real-world influence, analyse social media strategies, track trending topics, and identify patterns of engagement and sentiment.

Use the datasets if you’re looking for pure data (make sure to add all relevant filters) or try visualising the data on a chart or a map instead.

Where to go next

Social media analysis intersects with demographic, economic, and political data, so make sure to check those subject areas as well.



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