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Building brands & believers : how to connect with consumers using archetype..
Building brands & believers : how to connect with consumers using archetypes is a book.
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Key facts
- Author: Kent Wertime
- Isbn: 0470820675
- Bnb id: GBA416716
- Language: eng
- Publication date: 2002
- book publisher: Wiley
- Book subject: Archetype (Psychology), Consumer behavior, Marketing-Psychological aspects, Brand choice
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Source
This dashboard is based on data from: The British Library
Updated: 92 days ago
License
This content can be used under the CC BY 4.0 license
