Beyond listening : learning the secret language of focus groups

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Key facts

  • Author: Bonnie Goebert
  • Isbn: 0471395625
  • Bnb id: GBA263341
  • Language: eng
  • Publication date: 2002
  • book publisher: J Wiley
  • Book subject: Consumer behavior, Consumers' preferences, Consumer's preferences, Focused group interviewing

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Source

The British Library

Updated: 86 days ago

License

CC BY 4.0

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