Initiative
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ShareCopied to clipboardInitiative is a company. It is a private company in New York, the United States. It was founded in 1975 and it is part of the Communication Services sector, specifically in the Media industry.
Key facts
- city: New York
- country: United States
- employees: Try Pro to see estimate
- revenues: Try Pro to see estimate
- company type: private
- sector: Communication Services
- industry: Media
- foundation year: 1975
- ESG score: Try Pro to see estimate
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Initiative is one of the companies in the United States, companies in Media, companies in Communication Services, companies in New York and 3,456,808 companies in our database.
Talking Points
- Initiative unlocks business growth for the world’s most ambitious brands using our purpose-built Fame and Flow model.
- Initiative is a full-service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and acting on cultural data signals - Cultural Velocity - creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos.