Religion as brands : new perspectives on the marketization of religion and spirituality
Religion as brands : new perspectives on the marketization of religion and spirituality is a book. It was written by Jean-Claude Usunier and published by Routledge in 2016.
Key facts
- author: Jean-Claude Usunier
- publication date: 2016
- book publisher: Routledge
- book series: Ashgate AHRC/ESRC religion and society series
- book subjects: Church marketing, Consumption (Economics)-Religious aspects, Religious institutions-Marketing
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"Religion as brands : new perspectives on the marketization of religion and spirituality" is one of the books by Jean-Claude Usunier, books by Routledge and 2,617,384 books in our database.
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