Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS is a book. It was written by José Marcos Carvalho de Mesquita and published by Routledge in 2021.
Key facts
- author: José Marcos Carvalho de Mesquita
- publication date: 2021
- book publisher: Routledge
- book series: Business analytics
- book subjects: Marketing-Data processing, Marketing-Statistical methods
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"Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS" is one of the books by José Marcos Carvalho de Mesquita, books by Routledge and 2,617,384 books in our database.
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