Managing service firms : the power of managerial marketing
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ShareCopied to clipboardManaging service firms : the power of managerial marketing is a book. It was written by Per Skålén and published by Routledge in 2010.
Key facts
- author: Per Skålén
- publication date: 2010
- book publisher: Routledge
- book series: Routledge interpretive marketing research
- book subjects: Marketing-Management, Service industries, Service industries-Marketing-Management
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"Managing service firms : the power of managerial marketing" is one of the books by Per Skålén, books by Routledge and 2,617,384 books in our database.
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