Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour is a book. It was written by Honorata Howaniec and published by Routledge in 2023.
Key facts
- author: Honorata Howaniec
- publication date: 2023
- book publisher: Routledge
- book series: Routledge studies in marketing
- book subjects: Social responsibility of business, Consumer behavior, Marketing-Moral and ethical aspects
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"Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour" is one of the books by Honorata Howaniec, books by Routledge and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.