Branding and positioning in base of pyramid markets in Africa : innovative approaches
Branding and positioning in base of pyramid markets in Africa : innovative approaches is a book. It was written by Charles Blankson and published by Routledge in 2019.
Key facts
- author: Charles Blankson
- publication date: 2019
- book publisher: Routledge
- book series: Routledge studies in marketing
- book subjects: unknown
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"Branding and positioning in base of pyramid markets in Africa : innovative approaches" is one of the books by Charles Blankson, books by Routledge and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.