Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
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ShareCopied to clipboardBranded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices is a book. It was written by María Rodríguez-Rabadán Benito and published by Routledge in 2023.
Key facts
- author: María Rodríguez-Rabadán Benito
- publication date: 2023
- book publisher: Routledge
- book series: Routledge studies in marketing
- book subjects: Branding (Marketing), Brand name products, Advertising
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"Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices" is one of the books by María Rodríguez-Rabadán Benito, books by Routledge and 2,617,384 books in our database.
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