Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand is a book. It was written by Keith Glanfield and published by Routledge in 2018.
Key facts
- author: Keith Glanfield
- publication date: 2018
- book publisher: Routledge
- book series: unknown
- book subjects: Organizational change, Branding (Marketing)-Management
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"Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand" is one of the books by Keith Glanfield, books by Routledge and 2,617,384 books in our database.
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