Brand management in a co-creation perspective : communication as constitutive of brands
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ShareCopied to clipboardBrand management in a co-creation perspective : communication as constitutive of brands is a book. It was written by Heidi Hansen and published by Routledge in 2021.
Key facts
- author: Heidi Hansen
- publication date: 2021
- book publisher: Routledge
- book series: Routledge studies in marketing
- book subjects: Branding (Marketing), Communication in organizations
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"Brand management in a co-creation perspective : communication as constitutive of brands" is one of the books by Heidi Hansen, books by Routledge and 2,617,384 books in our database.
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