Analyzing music in advertising : television commercials and consumer choice
Analyzing music in advertising : television commercials and consumer choice is a book. It was written by Nicolai Graakjær and published by Routledge in 2015.
Key facts
- author: Nicolai Graakjær
- publication date: 2015
- book publisher: Routledge
- book series: Routledge interpretive marketing research
- book subjects: Television advertising, Music in advertising, Television and music
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"Analyzing music in advertising : television commercials and consumer choice" is one of the books by Nicolai Graakjær, books by Routledge and 2,617,384 books in our database.
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