Theories in marketing series

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Theories in marketing series is a book series. It includes 3 books, written by 2 different authors.

Key facts

number of authors: 2 people
number of books: 3
books: Casual models in marketing, Consumer behavior : basic findings and management implications
authors: Richard P. Bagozzi, Gerald Zaltman
publication dates: 1980, 1979, 1983
book publishers: Wiley

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