The Wiley series in marketing
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ShareCopied to clipboardThe Wiley series in marketing is a book series. It includes 2 books, written by 2 different authors.
Key facts
- number of authors: 2 people
- number of books: 2
- books: Consumer behavior : basic findings and management implications, Marketing : strategy and management
- authors: Gerald Zaltman, Rom Johnson Markin
- publication dates: 1979, 1983, 1982
- book publishers: Wiley
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