The Wiley marketing series
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ShareCopied to clipboardThe Wiley marketing series is a book series. It includes 14 books, written by 12 different authors.
Key facts
- number of authors: 12 people
- number of books: 14
- books: Basic retailing : text and cases, Consumer behavior in theory and action, Introduction to marketing : an administrative approach
- authors: Ronald Ralph Gist, Steuart Henderson Britt, Harry Aaron Lipson
- publication dates: 1971, 1970, 1971
- book publishers: Wiley
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