The Irwin/McGraw-Hill series in marketing
The Irwin/McGraw-Hill series in marketing is a book series. It includes 6 books, written by 5 different authors.
Key facts
- number of authors: 5 people
- number of books: 6
- books: Advertising and promotion : an integrated marketing communications perspective
- authors: George Edward Belch
- publication dates: 1998, 2001, 2011
- book publishers: Irwin/McGraw-Hill, Mc Graw-Hill
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"The Irwin/McGraw-Hill series in marketing" is one of the 88,457 book series in our database.
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This dashboard is based on data from: The British Library.
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