The Dryden Press series in marketing
The Dryden Press series in marketing is a book series. It includes 19 books, written by 14 different authors.
Key facts
- number of authors: 14 people
- number of books: 19
- books: Advertising promotion : supplemental aspects of integrated marketing communications, Basic marketing research
- authors: Terence A. Shimp, Gilbert A. Churchill
- publication dates: 2000, 2003, 1988
- book publishers: Dryden, Thomson /South-Western
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"The Dryden Press series in marketing" is one of the 88,457 book series in our database.
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This dashboard is based on data from: The British Library.
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