Routledge studies in marketing
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ShareCopied to clipboardRoutledge studies in marketing is a book series. It includes 22 books, written by 20 different authors.
Key facts
- number of authors: 20 people
- number of books: 22
- books: Addiction as consumer choice : exploring the cognitive dimension, Brand management in a co-creation perspective : communication as constitutive of brands, Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
- authors: G. R. Foxall, Heidi Hansen, María Rodríguez-Rabadán Benito
- publication dates: 2016, 2021, 2023
- book publishers: Routledge
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