Routledge interpretive marketing research
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ShareCopied to clipboardRoutledge interpretive marketing research is a book series. It includes 21 books, written by 17 different authors.
Key facts
- number of authors: 17 people
- number of books: 21
- books: Analyzing music in advertising : television commercials and consumer choice, Branding masculinity : tracing the cultural foundations of brand meaning, Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fan
- authors: Nicolai Graakjær, Elizabeth Caldwell Hirschman, Markus Wohlfeil
- publication dates: 2015, 2016, 2018
- book publishers: Routledge
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