Product placement in mass media
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ShareCopied to clipboardProduct placement in mass media is a book subject. It includes 6 books, written by 4 different authors.
Key facts
- number of authors: 4 people
- number of books: 6
- books: Branded content : the fateful merging of media and marketing, Branded entertainment : product placement and brand strategy in the entertainment business, Branded entertainment : product placement & brand strategy in the entertainment business
- authors: Jonathan Hardy, Jean-Marc Lehu
- publication dates: 2021, 2009, 2007
- book publishers: Routledge, KoganPage
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"Product placement in mass media" is one of the 293,135 book subjects in our database.
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