Marketing for a new century
Marketing for a new century is a book series. It includes 2 books, written by 2 different authors.
Key facts
- number of authors: 2 people
- number of books: 2
- books: A general theory of competition : resources, competences, productivity, economic growth, Effective advertising : understanding when, how, and why advertising works
- authors: Shelby D. Hunt, Gerard J. Tellis
- publication dates: 2000, 2000, 2003
- book publishers: SAGE, Sage Publications, SAGE Publications Inc
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"Marketing for a new century" is one of the 88,457 book series in our database.
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This dashboard is based on data from: The British Library.
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