Market segmentation
ShareCopied to clipboardMarket segmentation is a book subject. It includes 85 books, written by 65 different authors.
Key facts
- number of authors: 65 people
- number of books: 85
- books: An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing, Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
- authors: Jamie Turner, Renée Mauborgne, W. Chan Kim
- publication dates: 2022, 2017, 2015
- book publishers: Mc Graw-Hill, Macmillan, Harvard Business Review Press
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"Market segmentation" is one of the 293,135 book subjects in our database.
This dashboard is based on data from: The British Library.
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