Macmillan studies in marketing management
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ShareCopied to clipboardMacmillan studies in marketing management is a book series. It includes 12 books, written by 11 different authors.
Key facts
- number of authors: 11 people
- number of books: 12
- books: A management guide to market research, Bank marketing management, Brand management : planning and control
- authors: James McCardle Livingstone, Arthur Meidan, J. R. Bureau
- publication dates: 1977, 1984, 1981
- book publishers: Macmillan
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