Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing is a book series. It includes 7 books, written by 6 different authors.
Key facts
- number of authors: 6 people
- number of books: 7
- books: Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson, Direct marketing : an integrated approach
- authors: J. Paul Peter, William J. McDonald
- publication dates: 1999, 2002, 1998
- book publishers: Irwin/McGraw-Hill, Mc Graw-Hill
Extract data
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Dataset of books in the Irwin/McGraw-Hill series in marketing series :
"Irwin/McGraw-Hill series in marketing" is one of the 88,457 book series in our database.
This dashboard is based on data from: The British Library.
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