International series in quantitative marketing
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ShareCopied to clipboardInternational series in quantitative marketing is a book series. It includes 9 books, written by 9 different authors.
Key facts
- number of authors: 9 people
- number of books: 9
- books: Database marketing : theory and practice, Differential games in marketing, Dynamic models of advertising competition
- authors: Robert C. Blattberg, Steffen Jørgensen, Gary M. Erickson
- publication dates: 2008, 2004, 1991
- book publishers: : Springer, Kluwer Academic
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