Database marketing
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ShareCopied to clipboardDatabase marketing is a book subject. It includes 34 books, written by 27 different authors.
Key facts
- number of authors: 27 people
- number of books: 34
- books: Advanced database marketing : innovative methodologies and applications for managing customer relationships, All consumers are not created equal : the differential marketing strategy for brand loyalty and profits, Cluster analysis as a data mining tool : a review of existing and new approaches
- authors: Koen W. de Bock, Garth Hallberg, Shadi Abouzeid
- publication dates: 2016, 1995, 2000
- book publishers: Gower, Wiley, Dept. of Management Science, University of Strathclyde
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"Database marketing" is one of the 293,135 book subjects in our database.
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