Key facts
- number of authors: 32 people
- number of books: 36
- books: Beating low cost competition : how premium brands can respond to cut-price rivals, Brand choice : revealing customers' unconscious-automatic and strategic thinking processes, Brand failures : the truth about the 100 biggest branding mistakes of all time
- authors: Adrian B. Ryans, Randolph J. Trappey, Matt Haig
- publication dates: 2008, 2005, 2003
- book publishers: John Wiley&Sons, PalgraveMacmillan, Kogan Page Limited
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Dataset of books about Brand choice:
"Brand choice" is one of the 293,135 book subjects in our database.
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This dashboard is based on data from: The British Library.
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