Trading up : why consumers want new luxury goods - and how companies create them
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ShareCopied to clipboardTrading up : why consumers want new luxury goods - and how companies create them is a book. It was written by Michael J. Silverstein and published by Portfolio in 2008.
Key facts
- author: Michael J. Silverstein
- publication date: 2008
- book publisher: Portfolio
- book series: unknown
- book subjects: Cost and standard of living-United States, Luxury, Quality of products-United States
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"Trading up : why consumers want new luxury goods - and how companies create them" is one of the books by Michael J. Silverstein, books by Portfolio and 2,617,384 books in our database.
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