The media handbook : a complete guide to advertising media selection, planning, research, and buying
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ShareCopied to clipboardThe media handbook : a complete guide to advertising media selection, planning, research, and buying is a book. It was written by Helen E. Katz and published by LErlbaum Associates in 2007.
Key facts
- author: Helen E. Katz
- publication date: 2007
- book publisher: LErlbaum Associates
- book series: LEA's communication series
- book subjects: Advertising media planning, Mass media and business, Marketing channels
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"The media handbook : a complete guide to advertising media selection, planning, research, and buying" is one of the books by Helen E. Katz, books by LErlbaum Associates and 2,617,384 books in our database.
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