Successful marketing research : the complete guide to getting and using essential information about your customers and competitors
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors is a book. It was written by Edward L. Hester and published by Wiley in 1996.
Key facts
- author: Edward L. Hester
- publication date: 1996
- book publisher: Wiley
- book series: A Wiley small business edition
- book subjects: Marketing research
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"Successful marketing research : the complete guide to getting and using essential information about your customers and competitors" is one of the books by Edward L. Hester, books by Wiley and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.