Strategic integrated marketing communication : theory and practice
ShareCopied to clipboardStrategic integrated marketing communication : theory and practice is a book. It was written by Larry Percy and published by Butterworth-Heinemann in 2008.
Key facts
- author: Larry Percy
- publication date: 2008
- book publisher: Butterworth-Heinemann
- book series: unknown
- book subjects: Strategic planning, Communication in marketing
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"Strategic integrated marketing communication : theory and practice" is one of the books by Larry Percy, books by Butterworth-Heinemann and 2,617,384 books in our database.
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