Spending advertising money : an introduction to media planning, media buying and the uses of media research
Spending advertising money : an introduction to media planning, media buying and the uses of media research is a book. It was written by Simon Broadbent and published by Business Books in 1975.
Key facts
- author: Simon Broadbent
- publication date: 1975
- book publisher: Business Books
- book series: unknown
- book subjects: Advertising-Costs, Advertising media planning, Advertising-Research
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"Spending advertising money : an introduction to media planning, media buying and the uses of media research" is one of the books by Simon Broadbent, books by Business Books and 2,617,384 books in our database.
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