Selling the silver bullet : the Lone Ranger and transmedia brand licensing
ShareCopied to clipboardSelling the silver bullet : the Lone Ranger and transmedia brand licensing is a book. It was written by Avi Santo and published by University of Texas Press in 2015.
Key facts
- author: Avi Santo
- publication date: 2015
- book publisher: University of Texas Press
- book series: Texas film and media studies series
- book subjects: Product management, Branding (Marketing), Character merchandising
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"Selling the silver bullet : the Lone Ranger and transmedia brand licensing" is one of the books by Avi Santo, books by University of Texas Press and 2,617,384 books in our database.
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