Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context
ShareCopied to clipboardRivalry and group behavior among consumers and brands : comparisons in and out of the sport context is a book. It was written by Cody T. Havard and published by PalgraveMacmillan in 2021.
Key facts
- author: Cody T. Havard
- publication date: 2021
- book publisher: PalgraveMacmillan
- book series: unknown
- book subjects: Group identity, Sports spectators-Psychology, Consumer behavior-Psychological aspects
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"Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context" is one of the books by Cody T. Havard, books by PalgraveMacmillan and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.