Retailing triumphs and blunders : victims of competition in the new age of marketing management
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ShareCopied to clipboardRetailing triumphs and blunders : victims of competition in the new age of marketing management is a book. It was written by Ronald D. Michman and published by Yale University Press in 1995.
Key facts
- author: Ronald D. Michman
- publication date: 1995
- book publisher: Yale University Press
- book series: unknown
- book subjects: Competition-United States, Retail trade-United States-Management
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"Retailing triumphs and blunders : victims of competition in the new age of marketing management" is one of the books by Ronald D. Michman, books by Yale University Press and 2,617,384 books in our database.
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