Qualitative marketing research : a cultural approach
Qualitative marketing research : a cultural approach is a book. It was written by Johanna Moisander and published by SAGE in 2006.
Key facts
- author: Johanna Moisander
- publication date: 2006
- book publisher: SAGE
- book series: Introducing qualitative methods
- book subjects: Qualitative research, Marketing research
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"Qualitative marketing research : a cultural approach" is one of the books by Johanna Moisander, books by SAGE and 2,617,384 books in our database.
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