Metatheory and consumer research
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ShareCopied to clipboardMetatheory and consumer research is a book. It was written by Gerald Zaltman and published by Holt Rinehart&Winston in 1973.
Key facts
- author: Gerald Zaltman
- publication date: 1973
- book publisher: Holt Rinehart&Winston
- book series: Editors' series in marketing
- book subjects: Consumer behavior, Metatheory
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"Metatheory and consumer research" is one of the books by Gerald Zaltman, books by Holt Rinehart&Winston and 2,617,384 books in our database.
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