Measuring brand associations for museums and galleries using repertory grid analysis
Measuring brand associations for museums and galleries using repertory grid analysis is a book. It was written by Niall Caldwell and published by University of North London, Business School in 2000.
Key facts
- author: Niall Caldwell
- publication date: 2000
- book publisher: University of North London, Business School
- book series: Studies in social marketing working paper series
- book subjects: Repertory grid technique, Museums-Great Britain, Art museums-Great Britain
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"Measuring brand associations for museums and galleries using repertory grid analysis" is one of the books by Niall Caldwell, books by University of North London, Business School and 2,617,384 books in our database.
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