Mass affluence : seven new rules of marketing to today's consumer
Mass affluence : seven new rules of marketing to today's consumer is a book. It was written by Paul Nunes and published by Harvard Business School in 2004.
Key facts
- author: Paul Nunes
- publication date: 2004
- book publisher: Harvard Business School
- book series: unknown
- book subjects: Marketing-United States, Consumers-United States, Consumer behavior-United States
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"Mass affluence : seven new rules of marketing to today's consumer" is one of the books by Paul Nunes, books by Harvard Business School and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.