Marketing strategy : planning and implementation
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ShareCopied to clipboardMarketing strategy : planning and implementation is a book. It was written by Orville C. Walker and published by Irwin in 1996.
Key facts
- author: Orville C. Walker
- publication date: 1996
- book publisher: Irwin
- book series: Irwin series in marketing, McGraw-Hill International editions. Marketing & advertising series
- book subjects: Strategic planning, Marketing-Management
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"Marketing strategy : planning and implementation" is one of the books by Orville C. Walker, books by Irwin and 2,617,384 books in our database.
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