Marketing research : an applied approach
Marketing research : an applied approach is a book. It was written by Naresh K. Malhotra and published by FT Prentice Hall in 2003.
Key facts
- author: Naresh K. Malhotra
- publication date: 2003
- book publisher: FT Prentice Hall
- book series: unknown
- book subjects: Marketing research, Marketing research-Methodology, Marketing research-Textbooks
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"Marketing research : an applied approach" is one of the books by Naresh K. Malhotra, books by FT Prentice Hall and 2,617,384 books in our database.
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