Marketing decision making : a model building approach
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ShareCopied to clipboardMarketing decision making : a model building approach is a book. It was written by Philip Kotler and published by Holt Rinehart&Winston in 1971.
Key facts
- author: Philip Kotler
- publication date: 1971
- book publisher: Holt Rinehart&Winston
- book series: Holt, Rinehart and Winston marketing series
- book subjects: Marketing, Marketing-Mathematical models, Marketing-Decision making-Mathematical models
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"Marketing decision making : a model building approach" is one of the books by Philip Kotler, books by Holt Rinehart&Winston and 2,617,384 books in our database.
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