International marketing : a cultural approach
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ShareCopied to clipboardInternational marketing : a cultural approach is a book. It was written by Jean-Claude Usunier and published by Prentice-Hall in 1993.
Key facts
- author: Jean-Claude Usunier
- publication date: 1993
- book publisher: Prentice-Hall
- book series: unknown
- book subjects: Intercultural communication, International business enterprises-Social aspects, Export marketing-Social aspects
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"International marketing : a cultural approach" is one of the books by Jean-Claude Usunier, books by Prentice-Hall and 2,617,384 books in our database.
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