Global marketing : foreign entry, local marketing, & global management
Global marketing : foreign entry, local marketing, & global management is a book. It was written by Johny K. Johansson and published by Mc Graw-Hill in 2006.
Key facts
- author: Johny K. Johansson
- publication date: 2006
- book publisher: Mc Graw-Hill
- book series: McGraw-Hill/Irwin series in marketing
- book subjects: Export marketing, Export marketing-Management
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"Global marketing : foreign entry, local marketing, & global management" is one of the books by Johny K. Johansson, books by Mc Graw-Hill and 2,617,384 books in our database.
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