Global brand management : a guide to developing, building & managing an international brand
Global brand management : a guide to developing, building & managing an international brand is a book. It was written by Laurence Minsky and published by KoganPage in 2019.
Key facts
- author: Laurence Minsky
- publication date: 2019
- book publisher: KoganPage
- book series: unknown
- book subjects: International business enterprises.-Management, Brand name products-Management, Brand name products-Management-Case studies
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"Global brand management : a guide to developing, building & managing an international brand" is one of the books by Laurence Minsky, books by KoganPage and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.