Gerontographics : life-stage segmentation for marketing strategy development
Gerontographics : life-stage segmentation for marketing strategy development is a book. It was written by George P. Moschis and published by Quorum in 1996.
Key facts
- author: George P. Moschis
- publication date: 1996
- book publisher: Quorum
- book series: unknown
- book subjects: Older consumers-United States, Market segmentation-United States, Marketing-United States-Management
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"Gerontographics : life-stage segmentation for marketing strategy development" is one of the books by George P. Moschis, books by Quorum and 2,617,384 books in our database.
This dashboard is based on data from: The British Library.
This content is available under the CC BY 4.0 license.