Gerontographics : life-stage segmentation for marketing strategy development
Gerontographics : life-stage segmentation for marketing strategy development is a book. It was written by George P. Moschis and published by Quorum in 1996.
Key facts
- author: George P. Moschis
- publication date: 1996
- book publisher: Quorum
- book series: unknown
- book subjects: Older consumers-United States, Market segmentation-United States, Marketing-United States-Management
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"Gerontographics : life-stage segmentation for marketing strategy development" is one of the books by George P. Moschis, books by Quorum and 2,617,384 books in our database.
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