From great to gone : why FMCG companies are losing the race for customers
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ShareCopied to clipboardFrom great to gone : why FMCG companies are losing the race for customers is a book. It was written by Peter Lorange and published by Gower in 2014.
Key facts
- author: Peter Lorange
- publication date: 2014
- book publisher: Gower
- book series: unknown
- book subjects: New products, Strategic planning, Consumer behavior
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"From great to gone : why FMCG companies are losing the race for customers" is one of the books by Peter Lorange, books by Gower and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.