Events as a strategic marketing tool
ShareCopied to clipboardEvents as a strategic marketing tool is a book. It was written by Dorothé Gerritsen and published by CABI in 2014.
Key facts
- author: Dorothé Gerritsen
- publication date: 2014
- book publisher: CABI
- book series: CABI tourism texts
- book subjects: Special events-Marketing, Marketing-Management, Marketing-Planning
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"Events as a strategic marketing tool" is one of the books by Dorothé Gerritsen, books by CABI and 2,617,384 books in our database.
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