Ethics and regulation of contemporary marketing communication practices : an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows
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ShareCopied to clipboardEthics and regulation of contemporary marketing communication practices : an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows is a book. It was written by Rungpaka Tiwsakul and published by Royal Holloway University of London in 2005.
Key facts
- author: Rungpaka Tiwsakul
- publication date: 2005
- book publisher: Royal Holloway University of London
- book series: Research paper series
- book subjects: Consumers-Great Britain-Attitudes
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"Ethics and regulation of contemporary marketing communication practices : an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows" is one of the books by Rungpaka Tiwsakul, books by Royal Holloway University of London and 2,617,384 books in our database.
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